“Brilliant videos and training sessions”
“Such an excellent experience training with Catch - brilliant videos and training sessions.”
Jemima
Finland Downhill 24km
{{HERO_EYEBROW}}
Start my 2-week free trial
{{HERO_H1}}
{{HERO_SUB}}
{{FACES}}
Join 5,000+ swimmers in the Catch community
Free for 2 weeks. Cancel any time.
Official training partner for
The
highest-rated
swim coaching app*
Swimmers on Catch get
15% faster
in 8 weeks**
4.7★
App Store rating
What changes when you train with Catch
Here's what our swimmers say about Catch.
{{REVIEWS}}
Your digital swim coach
Coaching built around your goals
Coach-led. Personalised. Built to get you faster.
Weekly video lessons
Learn new techniques & skills, then practise them in your sessions.
Personalised plan
Catch builds your training plan & adapts it week by week as you progress.
Customisable sessions
Tweak distance, intensity & more to fit your week.
Watch-guided sessions
Follow every set from your wrist
No fumbling at the poolside. Your session goes straight to your watch, so you can just swim.
Apple WatchGarminSuuntoGoogleSamsung
Start my 2-week free trial
How Catch works
Four simple steps
.png)
Set your goal
Tell us about your swimming, your experience & what you’re training for.
.avif)
Get your plan
A fully personalised plan & video lessons built for you.
.png)
Swim smarter
Watch your technique lesson. Follow your session from your watch. Train with purpose.
.png)
See real progress
Track your distance, build consistency & improve week after week.
Meet your coach
A real coach there to support you
Rebecca Wetten is Catch’s Co-Founder & Head Coach. A former international swimmer, she leads Catch’s coaching & community, & uses Catch for her own training. As a Catch member, you can message her directly in the app.
- Former international pool & open water swimmer
- World Championships gold, Age Group Aquathlon
- Swim England qualified swimming instructor
“I built Catch to be the coach I wish I’d had: one that helps you swim faster, further & enjoy every length.”Rebecca Wetten, Co-Founder & Head Coach
Start with 2 weeks free
4 months free!
Annual
£12.50 a month
Billed £149.99 a year after your free trial
12 months for less than the price of 8
- Personalised training plan that adapts to you
- Weekly technique video lessons
- 1:1 coach chat with your coach
- Syncs with your watch
£0 today. Cancel any time.
Monthly
£19.99 a month
Billed monthly after your free trial
- Personalised training plan that adapts to you
- Weekly technique video lessons
- 1:1 coach chat with your coach
- Syncs with your watch
£0 today. Cancel any time.
{{FINAL_H2}}
Get your personalised plan, your first technique lesson & a coach in your corner.
Start my 2-week free trialFree for 2 weeks. Cancel any time.
*Highest average rating across the App Store & Google Play among swim coaching apps, October 2026.
**On average, based on Catch members who swam the same challenge session 8 weeks apart (Catch research, January 2026).
Swim coaching for triathletes | Catch
Swim coaching for triathletes
Train smarter for your triathlon swim.
Build efficient freestyle & follow a swim plan that fits around busy triathlon training, with weekly technique lessons & a real coach to message.
https://kftdzpugxfrhddsymmol.supabase.co/storage/v1/object/public/website/Open%20Water%20Tri%20Racer%20Landing%20Page%20Vid%20SHORTES.mp4
Your next race could start with your best swim yet
Says who it’s for, first. The triathlete ads (“We’re looking for triathletes”) are Meta’s best concept, and today they land on /train-smarter-swim-faster, which opens on a pool swimmer video under a generic headline. The first words a triathlete reads now repeat the ad’s promise.
Catch’s own triathlon lines. The headline is the triathlon goal card on the live homepage. The subheader is the live triathlon plan page’s line, plus the homepage’s technique lessons and coach.
Video: open water racers. The “Open Water Tri Racer” clip (an aerial race pack, a sea swim, pool technique) in its 6.6 second, 3.1 MB edit, taken from /get-15-faster-in-8-weeks. The live homepage plays a different, longer edit (15.6 seconds, 28.5 MB) with more wetsuit open water shots, which may suit triathletes better if load time allows. A race start or transition clip from the triathlete UGC would fit best.
Same reviews, reordered. No triathlete review is on file, so the first card asks Rebecca for one. Until then the row leads with Sybil (prepared physically and mentally for race day) and Amanda (open water). Quotes are unedited.
Closing line pointed at race day. The homepage’s “Your next swim could be your best one yet”, tuned for a triathlete. The rest of this block is as live.
https://kftdzpugxfrhddsymmol.supabase.co/storage/v1/object/public/website/loading-screen-generic-swim-clip.png
tri-ph sybil amanda chris james jemima molly tom
Freestyle swim coaching | Catch
Freestyle swim coaching
Swim faster freestyle, with less effort.
Train smarter, not harder. A personalised plan, weekly freestyle technique lessons & a real coach to message, in the pool or open water.
https://kftdzpugxfrhddsymmol.supabase.co/storage/v1/object/public/website/Serious%20Pool%20Swimmer%20Landing%20Page%20Vid%20SHORTES(1).mp4
Your next swim could be your best one yet
Says who it’s for, first. Matches the Freestyle Swimming ad set, which has had the most spend in Meta’s prospecting tests, and the word Bambu is using for the US brand test. Every page now says “freestyle” rather than “front crawl” (Kyle, 12 November); the phrase only survives inside customers’ own quotes, which stay word for word.
Built from Catch’s own lines. “With less effort” comes from the live plan page at /silky-front-crawl-courses. “Train smarter, not harder” is the line Rebecca said did best with goal-driven swimmers in her earlier landing page test (26 October call; I haven’t seen that test’s numbers).
Video: pool technique. The “Serious Pool Swimmer” clip already on /train-smarter-swim-faster: lane swimming and underwater stroke shots, 4.4 MB.
Same reviews, reordered. Chris’s 1km from 19 minutes to under 16 leads, then Tom and Amanda. Quotes are unedited.
As live. The homepage’s closing line already fits a freestyle swimmer, so it’s unchanged.
https://kftdzpugxfrhddsymmol.supabase.co/storage/v1/object/public/website/video-placeholder.avif
chris tom amanda molly james jemima sybil
Open water swim coaching | Catch
Open water swim coaching
Get race-ready for your open water swim.
Build efficiency, endurance & confidence for any open water distance, with a personalised plan, weekly technique lessons & a real coach to message.
https://kftdzpugxfrhddsymmol.supabase.co/storage/v1/object/public/website/Open%20Water%20Tri%20Racer%20Landing%20Page%20Vid%20SHORTES.mp4
Arrive at the start line prepared
Says who it’s for, first. For the open water interest in the main Meta ad set and the non-brand open water searches we haven’t tested yet (29 October audit). Most of Catch’s proof is open water already: five of the seven reviews and every partner logo.
Catch’s own open water lines. Headline and subheader from the live open water plan page, plus the homepage’s plan, lessons and coach.
Video: shared with the triathlete page for now. The “Open Water Tri Racer” clip (the 6.6 second, 3.1 MB edit) is the only open water racing footage on the site. A dedicated clip (a lake or sea swim, sighting, a mass start) would let the two pages look different.
Open water reviews first. Sybil and Jemima (Finland Downhill 24km), then James and Amanda. Quotes are unedited.
Closing line from the open water plan page (“arrive at the start line prepared”). The rest of this block is as live.
https://kftdzpugxfrhddsymmol.supabase.co/storage/v1/object/public/website/loading-screen-generic-swim-clip.png
sybil jemima james amanda molly chris tom
Find your swimmer's high | Catch
Swim coaching for fitness swimmers
Find your swimmer’s high.
Not racing? Swim smoother, fitter & with less effort, with a personalised plan, weekly technique lessons & a real coach to message.
https://kftdzpugxfrhddsymmol.supabase.co/storage/v1/object/public/website/Joy%20Community%20Landing%20Page%20Vid%20SHORTEST.mp4
Your next swim could be your best one yet
Says who it’s for, first. The “fitness swimmers in pools who don’t have a goal” end of Rebecca’s earlier three-page test (26 October call). Bambu expects the January spike to be strongest for general swimming (6 November call), so this is the page to have ready before the new year.
Catch’s own line. “Find your swimmer’s high” is the headline of the existing /find-your-swimmers-high page and sits in the homepage’s own description. The subheader starts from the live homepage goal card (“Not racing?”).
Video: the “Joy Community” clip. Already on /find-your-swimmers-high: friends laughing at the water’s edge, a lake swim with a tow float, then the pool. 2.6 MB, the lightest of the three.
Enjoyment reviews first. Tom (“genuinely enjoy swimming for the first time”) and James (“my monotonous weekly swim”) lead, because this swimmer wants to enjoy it more, not race. Quotes are unedited.
As live. The homepage’s closing line already fits, so it’s unchanged.
https://kftdzpugxfrhddsymmol.supabase.co/storage/v1/object/public/website/video-placeholder.avif
tom james molly chris amanda jemima sybil
“Really well prepared, physically and mentally”
“More fun and enjoyable than I imagined possible… The training & great advice gave me so much confidence that I was really well prepared physically and mentally, and I was very relaxed in the water. Looking forward to the next adventure and carrying on swimming with Catch.”
Sybil
Finland Downhill 24km
“Genuinely enjoy swimming for the first time in my life”
“Catch has made me genuinely enjoy swimming for the first time in my life! I often felt like I lacked direction when I swam. Catch has given me the motivation to learn & successfully develop.”
Tom
Bantham Swoosh
1km from 19 minutes to under 16, in 8 weeks
“Catch is a great training programme that is totally personalised to me, yet follows structured themes. My 1km speed went from 19 mins to under 16 in 8 weeks - I couldn’t believe it. Catch has completely changed the way I swim, making me more efficient. Love it!”
Chris
“My stats now speak for themselves”
“Discovering Catch transformed my swimming with simple tweaks, and I only wish I’d had it earlier! The Catch technique videos and training sessions have transformed my monotonous weekly swim into something far more entertaining, and my stats now speak for themselves.”
James
Long Course Weekend & Cotswold Big Swim
“My technique has improved so much”
“I cannot recommend Catch enough! My technique has improved so much.”
Molly
Chillswim Ullswater
“A lot of improvement in my front crawl”
“Catch is simply brilliant. I saw a lot of improvement in my front crawl. The plan is easy to follow and built up in manageable stages, new techniques are communicated clearly in videos, & support is available if you need. I absolutely recommend Catch.”
Amanda
Great North Swim & Dock2Dock
Triathlon review to collect: outcome, name, event